About Fresh. In 1991, Lev Glazman and Alina Roytberg, Fresh Co-founders, set out to create the perfect artisanal soap. The launch of the now iconic Oval Soap Collection sparked their passion for developing products that are as indulgent as they are effective. It was Lev & Alina’s passion and clear vision that made Fresh the first company to pioneer the use of natural ingredients like milk, sugar, soy & rice in modern day beauty treatments. They continue to launch brilliant beauty innovations, seeking out unique, natural ingredients used in time-honored rituals from across the globe. BeautyMark and beautymark.ca is proud to be one of the earliest Canadian sources for Fresh skincare, haircare, bodycare & cosmetics.