The beautiful brainchild of a celebrity makeup artist, stila was created in 1994. Since day one, we have been synonymous with innovative, easy-to-use, high-quality products that work for everyone – from the on-the-go mom to the seasoned makeup artist. We believe that every woman’s makeup should be as individual as her own signature. That’s why we chose the name “stila” (Italian for “to pen”). And in case you're wondering, it's pronounced STEE-la. Known for our wearability, versatility and gorgeously whimsical packaging, we have developed a reputation in the industry as the fresh, uncontrived, attitude-free brand. Our multi-tasking formulas, and fashion-forward colors have cemented our place on the must-have list of trendy fashionistas and celebrity makeup artists alike. We are regulars on the pages of fashion magazines like Allure and InStyle, and we walk the New York fashion week runways for top designers like Marchesa. But at the end of the day, our true focus is on you - the stila girl. Our goal is to empower you to play, have fun, and accentuate your individuality. We want you to take a trend and make it yours, to embrace and celebrate your fundamental beauty, and to do it all with confidence and pure stila style.